The season-defining flavour: PC^® Egg Nog collection

That moment you’re doing basic grocery shopping, list in hand, feeling that grey fall-winter energy, when you see it: the season’s first egg nog display, lit – it seems – by brilliant sun. Or maybe the store’s fluorescents are just shining brighter. Everything is different now. The holidays are alive. 

Being the maker of  is a power that comes with great responsibility. We know this flavour is intrinsic to the holidays – to your holidays. Not only does our egg nog have to be consistently delicious – delivering the creaminess, the hint of spice, the absolute essence of the season – it has to satisfy even the most insatiable egg nog obsessives. But what about the folks who can’t get enough egg nog to drink? What if we gave them egg nog-flavoured foods and egg nog powder to sprinkle on non-egg nog-flavoured foods? Two words: collection time. 

“Why didn’t we do this sooner?!” muses Kathlyne Ross, vice-president of product development and innovation at Loblaw Companies Ltd. For the past year and a half, Ross’ team has busied itself like egg nog elves – innovating and testing every delicious spinoff for our signature egg nog flavour. You’re going to love what they came up with. 

The innovation Ross is most excited about – and we’d bet a carton you’ll be too: . Like a cup of our famous egg nog, it’s got all the creaminess, notes of rum and spice, but frozen, with a swirl of cinnamon-nutmeg running through it. Given that it’s based off an already incredible product, Ross’ product development team nailed it on the first round of testing. “I said, ‘That's it! Don’t touch it anymore. It’s perfect,’” she recalls. 

On that note, the best way to enjoy : with a big spoon. But it also makes a super special milkshake – if you want to slip a shot of rum or whiskey into the blender, that’s up to you. You’re an adult.

Another adult pastime: making elaborate coffee drinks. It’s not enough to steam egg nog for a frothy seasonal latté – you need a sprinkle of new  to accentuate its flavours and finish it off. This mix goes beyond nutmeg – egg nog’s bestie – to include other harmonious spices and flavours in the mix, like cinnamon and vanilla, with subtle bourbon notes. It’s a drink garnish, a multipurpose spice mix, and really shines when folded into freshly whipped cream. 

If there was ever an ideal egg nog carrier, it’s . Developed by one of our chefs, our unique recipe puts egg nog front and centre – it’s spiced and spiked with a hint of rum, carefully calibrated to bolster egg nog’s warm, aromatic notes. Stuff this treat into stockings, or melt a few cubes into a mug of warm milk for an extra-special hot chocolate.  

Need more? Our  are now sharing the bag with egg nog-infused white chocolate-covered almonds. Like last year’s , our new  are all about the play between flavours – cocoa notes bouncing off creamy, spiced ones. We can just see a special bowl on your coffee table, filled with this mix all season long. 

This is the season for full egg nog saturation. And it’s about time.