It’s just not the holidays without a tin of these buttery biscuits
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It’s just not the holidays without a tin of these buttery biscuits

Bring It Back

The PC® Luxury Biscuit Assortment are so iconic customers fill their carts with them every holiday.

Store manager Nawal Bouchahma was walking through her Loblaws® store in Toronto, Ontario when she saw a couple with a cart full of our . She obviously had to find out why. It’s a tradition, they told her. For the last 15 years, the couple anxiously waits for the day when the arrive in store so they can scoop up as many as they can to gift to family and friends. Their holiday just wouldn’t be complete without these biscuits!  

We’re not surprised. Back in 1984, we set about to make what we wanted to be the best assortment of tinned biscuits in the world (we aim high!). At a leading European manufacturer’s plant, we worked with the biscuit makers to pick our favourites. When we were finished, the biscuit company declared “This assortment has more chocolate than any of our other assortments. It’s definitely our best.” And the was born, giving you yet another reason to shop our stores—we're “worth switching supermarkets for,” if you remember our iconic 1980s tagline.   

More than 35 years later, these treats are just as enticing, and customers continue to gift a tin to hosts, teachers and dog walkers creating new generations of European biscuit lovers. In fact, no holiday party is complete without a box open on the table, leaving you to choose your favourite—will it be a praline or dark chocolate cookie? 

We’ve barely changed the original recipes, a testament to the traditional expertise of the European maker who still crafts the biscuits for us, nearly four decades later. Only the decorative tins vary in colour and motif from year to year—the box is festive so you don’t need to wrap it.   

We recommend picking up a few boxes because it’s true that no holiday is complete without the .

The PC® Insiders ReportTM holiday edition is back

Dig into all the new essential and classic products, recipes, how-tos and more when you download the full PC® Insiders ReportTM holiday edition.